Sustainable Event Management – Are Virtual Events the Only Solutions?

While events were making a come back sometime in mid-2021, the alleged spread of omicron via the NYC anime convention in November, quickly dissipated the trend. The events management industry is facing great challenges because the road to recovery is not just a matter of picking up where they left off prior to the pandemic. While it’s great news that sustainable event management is on the rise, carrying on has become an even greater challenge for the industry than it was before the pandemic.

Two years ago in the UK, event managers had ranked sustainable event management as their second biggest challenge. It’s possible that the status quo is similar in other countries, as populations now have greater awareness and consideration for the environment. In Australia, 70% of Australians who responded to a survey said they prefer sustainable products and that future events will be sustainable. Apparently, people would look forward to seeing sustainable event management as the prevailing agenda.

The sustainability Values of Virtual or Online Events

As the omicron variant continues to spread in nearly all countries, virtual events are still the appropriate sustainable approach in the event management industry. Not only are they safer and easier to host if compared to conventional events, they are also easier for guests to attend.

The return on investments of virtual events are greater as they need less budget. It has many other benefits aside from virtual events being sustainable including not needing venues, removing travel costs, and eliminating waste produced in events.

 

Some Suggestions on How to Plan Sustainable Events

The goal of sustainable event management is to significantly lessen the impact of environmental harm. Conferences, conventions,meets, festivals and similar grand gatherings must be well planned to keep sustainability values and ethics in place during the holding of events. Good budgeting and cost-effective planning, including protecting the grounds with coverings similar to crane matting are important to ensure sustainability at all times.

Below are some ways a sustainable event can be held:

Holding the event in a location that is accessible by way of eco-friendly transport like bikes, hybrid taxis, electric cars, and buses, as well as carpooling when possible.

Choose an eco-friendly venue in the sense that it meets sustainability standard, including having sorting stations and recycling centres, energy-efficient appliances, and filtered water stations.

Reduce plastic and food wastes by using eco-friendly cutlery and biodegradable cups. Support local foods to minimise packaging as well. Offer plant-based meals and other special dietary requirements to lessen the amount of food wastes.

Use and generate individual QR codes when accepting attendees instead of using printed tickets.

Have a waste management plan ready if the venue simply relies on the scheduled community garbage pick ups. Encourage attendees to adhere to them instead.

Reduce water and energy consumption. A venue that monitors energy usage of the event through smart energy consumption would be preferable. This includes smart digital thermostats and automated lights-off switches in rooms.

Uncertainty of Conditions Can Still Affect the Recovery of the Events Industry

In major countries like the UK and US, most COVID-19 restrictions have been lifted, which means holding of live events are no longer subject to capacity limits. However, events organizers are advised to continue planning on how to implement precautionary measures deemed appropriate for the occasion; especially now that a new variant known as Omicron has been detected.

As it is, the first case of local transmission in the US, is said to have been contracted from the anime convention held last Nov. 20 at the Jacob K. Javits Center in New York City. Although the anime convention has not been touted as a superspreader event, 11 states in the US have already reported cases of Omicron variant infection.

While it is still too early to tell if state governments will once again suspend the holding of large live events, health authorities are reminding event organizers and venue administrators to tailor their risk assessments according to venue ventilation, space occupancy and utilization, as well as movements of people.

Apparently, uncertainty still hovers over the event planning industry. Even affiliate marketers are not motivated to focus on the marketing programs for the products and services of the live events market. While it cannot be denied that people are eager to attend large live festival gatherings, the unpredictability of situations and weather conditions affect businesses working with events organizers.

Issues that Affect the Profitability of Events Affiliate Programs

Cancellations and postponements are known to happen, which can impact the profitability of the contracts entered with organizers. In light of these negative possibilities, some programs pay commissions only after they receive full payment from the live events contractor. However, if an event cancellation leads to claims of refunds from the creator, affiliate marketers are likely to lose the commission they expected to earn.

Anyway, it might help to let readers know that we’ve come across an affiliate marketing program offered by a company called Event Planning Blueprint. The company claims it is quite successful in the events planning field, as only a few of their customers make claims for refunds. Besides, the company uses an affiliate marketing software that tracks all sales generated by affiliates and automatically pays commissions 31 days after a purchase is made.

In the UK, the events industry has an alternative resource by which live event organizers can recover losses from cancelled or postponed events. The UK government approved a £750 million insurance funding for the Live Events Reinsurance Scheme, which enables event creators to recover costs incurred for events that have been cancelled as a result of government suspension or restriction.

This denotes that affiliate marketers are more or less assured of earning commissions from sales generated by providers of products and services for the events industry.

Digital marketing guru Jeff Lerner gives advice for marketers to constantly keep abreast of developments that could affect the businesses they are promoting. Nowadays, uncertainty still hangs heavily in the air and it could likely hurt one’s credibility to write content that is not currently relevant or attuned to present conditions. Readers interested to learn more about Jeff Lerner should read this article about him published by The Signal (https://signalscv.com/2021/08/jeff-lerner-reviews-show-he-is-the-ultimate-businessman/)

How a Once in a Lifetime Event Can Be Ruined by Nuisance Animals

A big let down to many planned events in the Sothwestern region is finding out too late that the outdoor lights that were set up earlier have been sabotaged. While at first these incidents were thought of as vile pranks by some nasty neighbors who have an axe to grind against the homeowner ot the celebrant, local investigations revealed that the real culprits were small nuisance creatures. The likeliest of which are the gray squirrels, which Animal Control Officers say, have a penchant for chewing on electrical wires.

In most Southwestern states particularly Texas, which has the largest population of grey squirrels, the animals can be seen scampering across streets and outside of households. In a worst case scenario, some even use attics as breeding grounds; perhaps if after some scouting, a particular attic presented the safest place in which to bring out squirrel litter.

However, a major problem with gray squirrels and other wildlife nuisance like raccoons, and rabbits, is that they have developed a liking for electrical wires and cables. Those located outdoors are more accessible and because some Christmas outdoor lights are shaped like nuts, some squirrels also took off with some of these light bulbs.

What is It About Electrical Wires that Make It Attractive to Squirrels?

According to Forbes Magazine, which took interest in finding out what makes electrical wires attractive to squirrels — the likeliest answer to the question is the soy-based materials in use as coating for the electrical wires.

It also explains why aside from decorative outdoor lights, squirrels, raccoons and rodents find parked automobiles attractive because there’s a whole lot of electrical wirings available inside. It’s even worse, if the car’s upholstery is made from soy-based materials because the entire space is a smorgasbord of chewables that meet the liking of this nuisance wildlife.

Actually, the need for these creatures to chew on something is not just out of hunger but of the necessity to prevent their teeth from growing too long. It turns out that these species of rodents have constantly growing teeth, which they need to maintain at a practical length. In forests, there’s an abundance of tree barks, twigs and sticks to chew on; but perhaps for these creature, nothing compares to the savory taste of soy-based coating materials.

The chewing exercise also makes their teeth sharper, and capable of cutting wires cleanly like a knife or scissor. Although squirrels in San Antonio, Texas are generally harmless, it would be safer for homeowners to call an expert technician from a San Antonio squirrel removal company. These firms not only safely remove squirrels from yards and attics but also help homeowners find a solution to keep the nuisance creatures from coming back.

Texas Laws to Keep in Mind When Confronted with Wildlife Nuisance Problems

Squirrel removal experts will use humane methods of trapping the animals and as a way to prevent them from coming back, they will seal all possible entry points inside homes will be sealed. In Texas, the removal company will not just release the squirrel back in the forest but will have to call the Texas Parks and Wildlife Department. The wildlife managers will in turn give guidance on where to relocate and release the captured grey squirrels. The purpose of which is to make sure the nuisance animals will not pose as threats to other smaller species of wildlife. .

Take note that there are laws protecting these animals, which means even if the animals caused damages to a property or ruined a perfectly planned outdoor wedding, one cannot just shoot them because they can be killed during hunting seasons. Shooting squirrels in residential areas is a different circumstance, as doing so will put other people’s lives in danger.

Using Instagram to Announce and Share Events to People Who Matter Most

Businesses are finding sharing Instagram photos a great way to create a buzz about their product. That being the case, professional planners are using Instagram as a channel for announcing a forthcoming event as a means of promoting attendance effectively. Moreover, they also make it a point to make the event activities and the venue very “Instagramable.”

Doing so is quite important since attendees can bring their photos straight to their Instagram account and other social media sites like Facebook, Twitter, Pinterest, Flickr or Tumbler. Announcements and other information about a product launch for one, will have the opportunity to spread and reach more targeted consumers via photos taken using the Instagram app.

Since Instagram posts shared by attendees are in many ways a free promotion, make certain there will be moments during the occasion that attendees will naturally want to share them socially.

What Makes Instagram Different from Other Photo-Sharing Platforms?

Instagram initially arrived in the Internet scene as an app that enables smartphone users to instantly and directly share photos across different social media platforms like Facebook and Twitter, Eventually and globally, the Instagram platform evolved as a popular social media site on its own, because a lot of smartphone users worldwide, found it easier to connect with people who share similar interests. So much so that they are having more followers on Instagram; or as the Dutch people say, “meer volgers op Instagram.”

Instagram-captured photos automatically become part of the feeds that will be circulated to all Instagram user accounts. Those who want to receive news feeds about photos that interests them the most, can simply follow the user-sharer, That way, the most recent posts of followed users and of other subjects that interest them, will appear at the top of their account feeds.

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In the same way, accounts being followed will also find their feeds customized according to their preferences and follower relationships.

What Makes an Event Instagram-Ready?

An event and its venue is Instagram-ready if there are a lot to narrate as stories of fun and good time.

Instagram offers as many as 23 filters and photo editing options to improve images captured by the photo-sharing app. Still, photos set in backdrops and with lighting that naturally enhance the appearance of photos will inspire attendees to take as many shots as they can for sharing purposes. Now that Instagram has added the “Stories” feature, Instagram users can also add videos, texts or drawings to make their posts more engaging and highly interesting topics of conversation.

Although the popular choice of color for an Instagram-photo background is millennial pink, don’t overdo it. Since that particular tone of pink rose to popularity four years ago, we suggest for you to try Pantone’s Color for 2020, which is Classic Blue. According to Pantone’s color experts, it was chosen because the hue is said to instill confidence, calm and more importantly, connection.