In major countries like the UK and US, most COVID-19 restrictions have been lifted, which means holding of live events are no longer subject to capacity limits. However, events organizers are advised to continue planning on how to implement precautionary measures deemed appropriate for the occasion; especially now that a new variant known as Omicron has been detected.
As it is, the first case of local transmission in the US, is said to have been contracted from the anime convention held last Nov. 20 at the Jacob K. Javits Center in New York City. Although the anime convention has not been touted as a superspreader event, 11 states in the US have already reported cases of Omicron variant infection.
While it is still too early to tell if state governments will once again suspend the holding of large live events, health authorities are reminding event organizers and venue administrators to tailor their risk assessments according to venue ventilation, space occupancy and utilization, as well as movements of people.
Apparently, uncertainty still hovers over the event planning industry. Even affiliate marketers are not motivated to focus on the marketing programs for the products and services of the live events market. While it cannot be denied that people are eager to attend large live festival gatherings, the unpredictability of situations and weather conditions affect businesses working with events organizers.
Issues that Affect the Profitability of Events Affiliate Programs
Cancellations and postponements are known to happen, which can impact the profitability of the contracts entered with organizers. In light of these negative possibilities, some programs pay commissions only after they receive full payment from the live events contractor. However, if an event cancellation leads to claims of refunds from the creator, affiliate marketers are likely to lose the commission they expected to earn.
Anyway, it might help to let readers know that we’ve come across an affiliate marketing program offered by a company called Event Planning Blueprint. The company claims it is quite successful in the events planning field, as only a few of their customers make claims for refunds. Besides, the company uses an affiliate marketing software that tracks all sales generated by affiliates and automatically pays commissions 31 days after a purchase is made.
In the UK, the events industry has an alternative resource by which live event organizers can recover losses from cancelled or postponed events. The UK government approved a £750 million insurance funding for the Live Events Reinsurance Scheme, which enables event creators to recover costs incurred for events that have been cancelled as a result of government suspension or restriction.
This denotes that affiliate marketers are more or less assured of earning commissions from sales generated by providers of products and services for the events industry.
Digital marketing guru Jeff Lerner gives advice for marketers to constantly keep abreast of developments that could affect the businesses they are promoting. Nowadays, uncertainty still hangs heavily in the air and it could likely hurt one’s credibility to write content that is not currently relevant or attuned to present conditions. Readers interested to learn more about Jeff Lerner should read this article about him published by The Signal.