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Businesses are finding sharing Instagram photos a great way to create a buzz about their product. That being the case, professional planners are using Instagram as a channel for announcing a forthcoming event as a means of promoting attendance effectively. Moreover, they also make it a point to make the event activities and the venue very “Instagramable.”

Doing so is quite important since attendees can bring their photos straight to their Instagram account and other social media sites like Facebook, Twitter, Pinterest, Flickr or Tumbler. Announcements and other information about a product launch for one, will have the opportunity to spread and reach more targeted consumers via photos taken using the Instagram app.

Since Instagram posts shared by attendees are in many ways a free promotion, make certain there will be moments during the occasion that attendees will naturally want to share them socially.

What Makes Instagram Different from Other Photo-Sharing Platforms?

Instagram initially arrived in the Internet scene as an app that enables smartphone users to instantly and directly share photos across different social media platforms like Facebook and Twitter, Eventually and globally, the Instagram platform evolved as a popular social media site on its own, because a lot of smartphone users worldwide, found it easier to connect with people who share similar interests. So much so that they are having more followers on Instagram; or as the Dutch people say, “meer volgers op Instagram.”

Instagram-captured photos automatically become part of the feeds that will be circulated to all Instagram user accounts. Those who want to receive news feeds about photos that interests them the most, can simply follow the user-sharer, That way, the most recent posts of followed users and of other subjects that interest them, will appear at the top of their account feeds.

In the same way, accounts being followed will also find their feeds customized according to their preferences and follower relationships.

What Makes an Event Instagram-Ready?

An event and its venue is Instagram-ready if there are a lot to narrate as stories of fun and good time.

Instagram offers as many as 23 filters and photo editing options to improve images captured by the photo-sharing app. Still, photos set in backdrops and with lighting that naturally enhance the appearance of photos will inspire attendees to take as many shots as they can for sharing purposes. Now that Instagram has added the “Stories” feature, Instagram users can also add videos, texts or drawings to make their posts more engaging and highly interesting topics of conversation.

Although the popular choice of color for an Instagram-photo background is millennial pink, don’t overdo it. Since that particular tone of pink rose to popularity four years ago, we suggest for you to try Pantone’s Color for 2020, which is Classic Blue. According to Pantone’s color experts, it was chosen because the hue is said to instill confidence, calm and more importantly, connection.