Why is an event video necessary? Very simple: it will take you and your event brand further – but only if you do it right. Because while texts and photos used to attract attention on social media, it is now videos.
Event planning video: Nothing works without a concept
Before you start recording your event video, you should work out a coherent concept. That takes a little time at first, but with such a plan in hand, you know exactly where you are and which scenes you still have to shoot.
If you already think about what the event video should look like at the end, you will make the recordings easier for yourself. You know exactly which sequences will help you and ultimately contribute to the success of the video. You can use Mp4 Youtube converter to download videos if you want to get more ideas about event planning videos.
Event planning videos: Give your company a face
The days of anonymity are over. Social media users want to know who’s behind a company. If you give your company a face, users can identify with your company much better. In the field of video marketing, it is therefore common practice for company employees to have their say in an event video. These can be employees from any area in the company.
Use your customers or visitors for the event video
Your best advertisement is your customers. And you should also use that in video marketing. So-called testimonials are often trusted by the audience, as their opinion on an event is given more importance.
During your event, you can therefore try to get participants interested in a short interview. Of course, you should have already considered the relevant questions in advance.
When choosing the interviewees, always keep in mind that they also fit the target group for the event video.
Users love subtitles in videos
Adding subtitles to an event video can sound strange at first glance. But in video marketing, subtitles have quite rightly established themselves. Because with the right subtitles you not only make your video barrier-free but also accommodate the usage behavior of social media consumers.