Aside from an events website, and a good domain via silocoupon, social media is a useful tool to draw attention to an event. You often see that the organization of an event just before the event tries to significantly stimulate ticket sales. But you can use social media much smarter and more widely.
Advanced Tactics To Promote Events with Social Media
Start the promotion 6 weeks before the event
Do not wait until two weeks before the event to promote ticket sales because you notice that you are not achieving the targets. Make sure you start promoting your event well in advance. Not by shouting that you can buy tickets, but by triggering them with interesting speakers and information.
It is not done enough in the Netherlands, therefore an American example. Here the speaker is introduced, including a photo and the logo of the event.
Don’t forget social media during the event
A lot has to be done on the day of the event. Still, it is important to use social media. If you are too busy for it yourself, make sure you get help. This way you activate the attendees to participate online and share information or photos. Moreover, it is nice for people who cannot be present to get something from your event. In addition, you can look back at the great quotes and photos that people have shared.
A good example is Daan Roosegaarde’s quote during his presentation on TEDx. They took a photo, merged his name and the quote. In the article ‘ Give events more swing with visual storytelling ‘ you will find more useful tips about visualizations for events.
Starter, main and dessert
I once heard someone say that you should see social media as a starter, main course, and dessert. In this case, the event is the main course. The content that you share in advance, the teasers, is the starter. Everything about the day itself is the main course. But there is also a dessert. So make sure that you remain active on social media even after the event.
For example, Social Media Week Rotterdam once again shared the live streams they created after the event. Why would you only share that valuable content once? You could always share it as part of your content. And you will see a good following with great posts from live events.