One thing that is permanent with search engine is the fact that it is always changing. Meaning to say, anyone who has a website should be always updated on the current trends for SEO marketing. Not just that new technology are always updating and changing, but search engine crawlers are also utilizing various criteria in ranking your webpage.
Maintaining a Strong Presence Online
And one way to ensure that your site or agency is always updated with these trends in SEO is by participating in SEO events hosted by authorized bodies. This is in conjunction with applying the following:
There are other Search Engines aside from Google
When it comes to search engines, Google is undisputed. But this does not indicate that you can simply ignore optimizing your content for Amazon and Apple’s search engines.
From business point of view, the growing importance for App store is a strong indication of its one-of-a-kind organic search algorithm. These value factors a number of things similar to engagement, click-through rate and if the keywords do match the search queries.
It’s Always Quality over Quantity
Among the valuable updates in Google’s search algorithm in 2018 shifted the attention towards quality content. And as you see in 2019, this trend persists. Despite the fact that backlinks remain an important factor, Google becomes more sophisticated in determining how good web content is. Needless to say, the amount of content produced is still vital. Even so, it is essential to prioritize quality more than anything else.
To be specific, this means that you have to write long-form content and ensure that you are not misleading the consumers or even the search engines. This is the same reason why countless entrepreneurs put special attention to doing on-page SEO.
Web Speed has an Impact on Rankings and User Experience
Improved website speed is this year’s biggest update on SEO marketing. Good thing, with all the tools available for SEO in the market, it is fairly easy to monitor how fast your page is.
In Google’s mobile-first index policy, it put more emphasis on speed more than anything else. Obviously, website’s speed has been a critical element in delivering remarkable user experience. These days, it also plays an integral role in Google crawlers. Preferably, websites must take a second or less to load. This wouldn’t be possible without the help of qualified and experienced SEO firm.
At the same time, you as a company would not be able to make this happen if you are not going to attend SEO events. After all, research shouldn’t be that hard to know about these things in your spectrum.