It brings pure excitement to create a trade show. Basically, this is the start of an awesome journey regardless of the size of a business. Simply speaking, this levels the playing field for all competitors in this niche. Having said that, you can compete with big names like OctopusStudios and whanot. However, this isn’t going to be easy. You will be facing a lot of challenges and has to overcome obstacles and issues.
Without a doubt, planning for an expo do involve the mastery of skills from:
- Strategic planning
- Effective marketing execution
- Event planning
Simply speaking, there are many tasks involved in creating a successful expo. If you’re not used to taking such project and if it happens to be your first time, then it can easily overwhelm you. Luckily, you do not need all that struggle as there are steps that could make your trade show event a lot easier. Here are few of the tips that you may want to apply.
Have a Draft for Your Expo
First and foremost, you must plan your event. It could be tempting to quickly jump into the most exciting parts of planning the expo. Thing is, this would cause you to make mistakes in the process. Spend time in creating your plan as this will help big time in increasing your odds of success.
Throughout the planning phase, you have to focus on 4 major criteria which include:
- Identify potential market
- Draft a project specification
- Draft a marketing plan and;
- Establish your budget
Gather Your Team
A trade show needs a team of professionals to pull it off. You will be handling tons of different as well as non-related tasks. Therefore, among the significant tasks to do is creating a team that’ll support the expo.
In relation to assembling your team, there are two options you can take. You may either hire people or outsource people.
There are many advantages of taking the latter like decreasing fix costs and lowering financial risks yet, your team might not be as committed and motivated as when you hire people. However, if you opted to take the former, then make sure to look for people who have skills and experience being a Project Manager, Marketing Manager, Event Planner and Sales Expert.