If a product, a brand, or a company needs to be promoted, flyers and posters alone are no longer enough. A sophisticated event is needed that appeals to the target group. At the same time, it draws attention to the product. This is event marketing.
What is the aim of event planning for marketing the camping cot business?
The aim of event marketing is to publicize and promote a company, product, or brand. To do this, the right target group must be reached, addressed, and invited to the event. The event is not primarily about the product being marketed, but it is always omnipresent. At best, the audience is emotionally addressed by a brilliant event and is active and motivated. Event marketing is therefore usually experience-oriented.
What does good event marketing include?
The first thing that event marketers need is a brilliant idea that reaches the target group. Of course, the target group has to find out about this event in different ways, be it via social media, e-mail marketing, paid or traditional advertising. Providing the most important information about an event is just as important as visually appealing content.
Why use an event for marketing purposes?
Marketing events have a decisive advantage over TV advertising, flyers, or online marketing. Products, brands, and companies like invoqe can get very close to the target group and potential customers. In addition, depending on the event location of the event, you can bring the potential customer directly into your company.
An event in a relaxed setting that doesn’t place the primary focus on the brand is less intrusive and doesn’t pressure the attendee to buy anything. Instead, at best, the event triggers a positive emotion in the visitor and links it to the brand. Customer retention can be that simple. For instance, if you are organizing an event for a camping cot, an outside venue is ideal. You can also organize it in such a way that potential customers can experience a bit of camping.
Flyers are often thrown away, the advertising in the e-mail inbox is deleted, and the online world is flooded with advertising and stimuli anyway. This way, the ad blocker is often activated without further ado and potential customers are more difficult for companies to reach. Traditional online marketing has become more anonymous, but event marketing is very close to the target group.