Thinking of building hype around a product or service or wishing to acquire sales on the spot? If yes, then you have to thoroughly plan for a launch event. Be as creative and as innovative as you can be to generate attention among your audience and mainstream media as well as influencers. Of course, the more people who are talking about it, the greater the success it will have.
So, when planning to launch a new domestic vacuum cleaner, see to it that everything has been thought of down to the finest details. The thing is, how would you be able to make this a reality? Good thing, there are couple of things that can help to execute your visions.
Tip # 1: Pick a venue that’s interestingly enough but does not overshadow the highlight of the event.
Needless to say, you want the highlights on the product and not on the venue. Nevertheless, an exceptional venue for the event can help with the marketing attendance experience. Whenever possible, try associating the product with the chosen venue.
Example: When introducing new software, pick a venue that has been used for IT and tech shows.
Tip # 2: Choose a theme that is relevant and memorable for the launch event.
The theme you are about to choose is something that has a connection to the product or at least, to the industry you are in.
Keep in mind that this event is your chance of putting displaying your product and give attendees hands-on experience with it.
This is going to help big time in triggering their senses and turn them to become an advocate when you launch your product in the market.
Tip # 3: Plan for engaging entertainment for product launch.
Product launch event is something that should be informative. However, focusing too much on information may make it dull and boring. So as much as possible, try to integrate element of surprise or entertainment. This way, it can make it memorable and fun; something that your attendees will remember and easily recall even after everything is done. You may reach out to an event planner to strategize how things should go in the event.