Tips to Execute a Successful Event Planning

Posted on By Lars Andersen

Event planning is a monumental task. This is regardless of the size of the event being planned. Tasks involved are plentiful from coming up with a budget, promoting the event, listing the guests and so on.  If you are not used to performing event planning tasks, then things can go out of way and spend way too much over your budget.

While each event is going to be different from the other and each event has its own budgets, goals and audience, there are certain steps that can be performed to make it successful.

Identify Your Goals and Objectives

So, just before you jump into the logistics of moving the speakers or other equipment, working on your plan B such as hiring heavy duty towing and whatnot, you ought to allot time figuring out the reason and purpose of the event.

Is your event focused on supporting a newly launched product, to drive sales, to increase brand awareness or perhaps, you want to hit these goals simultaneously? It is your job to determine what you’re pushing to accomplish and on how you can use your event to make it happen.

Work out Your Budget

No successful event planning is complete without proper budgeting. This helps in clarifying other elements of the plan. Not only that, being able to establish the budget helps in avoiding unexpected surprises. You’re more likely to become more successful if you know which part of your budget goes on which.

Get Your Team

When having small events, you might be handling several or at times, the entire tasks for the event. But for large and huge events, it normally takes a team of organized and professional individuals to flawlessly perform the production.

If you’re building a team from scratch, then it is important that you designate the roles ahead of time. This ensures that everyone knows what they are accountable for. All team members need to report to the project manager who oversees all moving pieces of the planning.

Finalize on Your Venue and Date

The venue and date are the two key factors that shapes the entire plan. And mind you, events are booked easily so do this ahead of time.

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Tips for a Successful Event Video

Posted on By Caragh Graham

Why is an event video necessary? Very simple: it will take you and your event brand further – but only if you do it right. Because while texts and photos used to attract attention on social media, it is now videos.

Event planning video: Nothing works without a concept

Mp4 Youtube converter

Before you start recording your event video, you should work out a coherent concept. That takes a little time at first, but with such a plan in hand, you know exactly where you are and which scenes you still have to shoot.

If you already think about what the event video should look like at the end, you will make the recordings easier for yourself. You know exactly which sequences will help you and ultimately contribute to the success of the video. You can use Mp4 Youtube converter to download videos if you want to get more ideas about event planning videos.

Event planning videos: Give your company a face

The days of anonymity are over. Social media users want to know who’s behind a company. If you give your company a face, users can identify with your company much better. In the field of video marketing, it is therefore common practice for company employees to have their say in an event video. These can be employees from any area in the company.

Use your customers or visitors for the event video

Your best advertisement is your customers. And you should also use that in video marketing. So-called testimonials are often trusted by the audience, as their opinion on an event is given more importance.

During your event, you can therefore try to get participants interested in a short interview. Of course, you should have already considered the relevant questions in advance.

When choosing the interviewees, always keep in mind that they also fit the target group for the event video.

Users love subtitles in videos

Adding subtitles to an event video can sound strange at first glance. But in video marketing, subtitles have quite rightly established themselves. Because with the right subtitles you not only make your video barrier-free but also accommodate the usage behavior of social media consumers.

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