What Is The Importance of Planning Your Event

Posted on By Caragh Graham

There a lot of people who cannot manage their schedule in the right way, the reason why they need a planning method for their events. People need to understand the planning their own event is very important because it keeps everything organized and manageable.

There are apps and websites that you can use in planning your event and scheduling them properly. What you need to do is to seek the one that can give you convenience and at the same time effective to use. Every individual should check a paid survey when finding them the best companion in making things more manageable today, especially their hectic schedules and events.

Importance of Planning Your Events

To Be More Organized.

This is one of the most interesting things to have in life, you don’t need to worry anymore as you will have the best time to be more organized. This is because you have the best planning events software or application. The paid surveys can help you to get one for your needs and it is a great start for you, what you need to do is just to set things up for you and decide which do you prefer to have.

To manage your plan events well.

This is the main reason why you need to have this planner so that you can manage things up to date. Through this, you will be able to determine what are the things you need to prioritize and which are not as well. People need to make the paid survey as your reference in determining this kind of thing. In order for you to avoid any conflict with your schedule, you better go to the best planner you can have.

Endnote

Planning important events is the best thing to do especially when you want to have more organize and manageable activities. It is advisable by a lot of people to use a planner that would help you establish your schedule. Through this, you will be able to do things in a synchronized way. You will get the best event or activity if you plan it well, so what you need to do is to get one for you.

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Essence of Attending SEO Events

Posted on By Lars Andersen

One thing that is permanent with search engine is the fact that it is always changing. Meaning to say, anyone who has a website should be always updated on the current trends for SEO marketing. Not just that new technology are always updating and changing, but search engine crawlers are also utilizing various criteria in ranking your webpage.

Maintaining a Strong Presence Online

And one way to ensure that your site or agency is always updated with these trends in SEO is by participating in SEO events hosted by authorized bodies. This is in conjunction with applying the following:

There are other Search Engines aside from Google

When it comes to search engines, Google is undisputed. But this does not indicate that you can simply ignore optimizing your content for Amazon and Apple’s search engines.

From business point of view, the growing importance for App store is a strong indication of its one-of-a-kind organic search algorithm. These value factors a number of things similar to engagement, click-through rate and if the keywords do match the search queries.

It’s Always Quality over Quantity

Among the valuable updates in Google’s search algorithm in 2018 shifted the attention towards quality content. And as you see in 2019, this trend persists. Despite the fact that backlinks remain an important factor, Google becomes more sophisticated in determining how good web content is. Needless to say, the amount of content produced is still vital. Even so, it is essential to prioritize quality more than anything else.

To be specific, this means that you have to write long-form content and ensure that you are not misleading the consumers or even the search engines. This is the same reason why countless entrepreneurs put special attention to doing on-page SEO.

Web Speed has an Impact on Rankings and User Experience

Improved website speed is this year’s biggest update on SEO marketing. Good thing, with all the tools available for SEO in the market, it is fairly easy to monitor how fast your page is.

In Google’s mobile-first index policy, it put more emphasis on speed more than anything else. Obviously, website’s speed has been a critical element in delivering remarkable user experience. These days, it also plays an integral role in Google crawlers. Preferably, websites must take a second or less to load. This wouldn’t be possible without the help of qualified and experienced SEO firm.

At the same time, you as a company would not be able to make this happen if you are not going to attend SEO events. After all, research shouldn’t be that hard to know about these things in your spectrum.

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Exhibition for Your Exhibition

Posted on By Lars Andersen

It brings pure excitement to create a trade show. Basically, this is the start of an awesome journey regardless of the size of a business. Simply speaking, this levels the playing field for all competitors in this niche. Having said that, you can compete with big names like OctopusStudios and whanot. However, this isn’t going to be easy. You will be facing a lot of challenges and has to overcome obstacles and issues.

Without a doubt, planning for an expo do involve the mastery of skills from:

  • Strategic planning
  • Effective marketing execution
  • Event planning

Simply speaking, there are many tasks involved in creating a successful expo. If you’re not used to taking such project and if it happens to be your first time, then it can easily overwhelm you. Luckily, you do not need all that struggle as there are steps that could make your trade show event a lot easier. Here are few of the tips that you may want to apply.

Have a Draft for Your Expo

First and foremost, you must plan your event. It could be tempting to quickly jump into the most exciting parts of planning the expo. Thing is, this would cause you to make mistakes in the process. Spend time in creating your plan as this will help big time in increasing your odds of success.

Throughout the planning phase, you have to focus on 4 major criteria which include:

  1. Identify potential market
  2. Draft a project specification
  3. Draft a marketing plan and;
  4. Establish your budget

Gather Your Team

A trade show needs a team of professionals to pull it off. You will be handling tons of different as well as non-related tasks. Therefore, among the significant tasks to do is creating a team that’ll support the expo.

In relation to assembling your team, there are two options you can take. You may either hire people or outsource people.

There are many advantages of taking the latter like decreasing fix costs and lowering financial risks yet, your team might not be as committed and motivated as when you hire people. However, if you opted to take the former, then make sure to look for people who have skills and experience being a Project Manager, Marketing Manager, Event Planner and Sales Expert.

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Use Instagram When Planning Your Next Event

Posted on By Caragh Graham

Instagram is a great way to reach your target audience if you are busy with an event such as a trade show, festival or another multi-day event. Especially if you are a paying exhibitor or exhibitor and you are exactly in your target group, Instagram offers an excellent opportunity to reach new customers. It is a matter of planning. Get more followers on Instagram – meer volgers op Instagram!

Use Instagram to Promote Your Event

Get more out of your exhibition participation or event with Instagram

Instagram is still a fast-growing medium. Not everyone is actively involved, but it is an ideal medium for certain groups. For example, if your brand revolves around:

  • Lifestyle and interior
  • Design and trends
  • Food, gardening, outdoor living, sports
  • Events, recreation, and entertainment
  • People between the ages of 15-30

You can assume that you can reach the visitors of the trade fair there. And although e-mail is, of course, a great medium, it is precisely for these branches Instagram a wonderful medium to let your target audience get to know your brand.

What do you put on Instagram?

It is important to know about Instagram that everything revolves around the ‘feed’, the posts that users see when they follow you. The photos/videos that people see at the same time as they view your profile and scroll through it with their smartphone are referred to as ‘the grid’. In the ideal situation, those photos or videos together convey a certain atmosphere, idea or theme. Especially the photos that users see first when they visit your profile and then scroll down a little to see what you have to offer.

Building Your Instagram Grid

You want to keep your grid nice and attractive.  In essence, it is simple: what you want to achieve is that people who do not know you yet and visit you, become so convinced that they click on the ‘follow’ button!

Taking Instagram-worthy Photos Is Not That Hard

Taking beautiful pictures is not as hard as you think. But you have to think about it. And you have to watch out for light. If you do that, you will go a long way. With lots of new smartphones, you can take great photos and videos and you no longer need a special camera. Just a matter of thinking about nice details, the background, a little focus, and some tricks. Such as ensuring sharpness depth.

With the free app Snapseed, you can quickly edit your photos. I use InstaSquare myself to get a white border around my photos and get some air in my grid.

Do you also want to post other photos that do not match the look you are after? Then use the option to post multiple photos (a ‘photo carousel’). Followers see the first photo and are given the option to swipe to the left to see the rest. Make sure the first photo matches your grid. You get the carousel option after you click on the plus sign to upload a photo and your photo album is open:

You can of course also do other fun things. Instagram also has a number of separate, free apps to try and play with content.

Post Videos On Instagram

You can also post videos on Instagram, even several within a carousel. Good to know: on average, videos do not always receive the response and engagement that photos receive on Instagram. So it’s okay if you skip the video. At the same time, there are companies that score very well, for example, because their brand revolves around the activity. Or because they have found a funny format, such as animations or stop motion. If you do use them, make sure they look nice and match your grid.

Post On Instagram Stories

Since the introduction of Instagram stories, the message series at the top of the app that disappears after 24 hours, your chances of reaching exhibition visitors have increased exponentially.

Strange actually, because every photo you post is an opportunity to tell a story and involve your followers (and potential followers) in your brand. So always put a good description with your photo. And not such a description of 1 sentence with the product name and 3 nonsensical hashtags, please (yuck!). Promotion is fine but you are building something up first, during such a fair. When you meet new people in real life, you shake hands, introduce yourself and exchange stories. Then you will not immediately start screaming about your products. (I hope ?).

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Event Marketing – Promote Your Event With Social Media

Posted on By Caragh Graham

Aside from an events website, and a good domain via silocoupon, social media is a useful tool to draw attention to an event. You often see that the organization of an event just before the event tries to significantly stimulate ticket sales. But you can use social media much smarter and more widely.

Advanced Tactics To Promote Events with Social Media

Start the promotion 6 weeks before the event

Do not wait until two weeks before the event to promote ticket sales because you notice that you are not achieving the targets. Make sure you start promoting your event well in advance. Not by shouting that you can buy tickets, but by triggering them with interesting speakers and information.

It is not done enough in the Netherlands, therefore an American example. Here the speaker is introduced, including a photo and the logo of the event.

Don’t forget social media during the event

A lot has to be done on the day of the event. Still, it is important to use social media. If you are too busy for it yourself, make sure you get help. This way you activate the attendees to participate online and share information or photos. Moreover, it is nice for people who cannot be present to get something from your event. In addition, you can look back at the great quotes and photos that people have shared.

A good example is Daan Roosegaarde’s quote during his presentation on TEDx. They took a photo, merged his name and the quote. In the article ‘ Give events more swing with visual storytelling ‘ you will find more useful tips about visualizations for events.

Starter, main and dessert

I once heard someone say that you should see social media as a starter, main course, and dessert. In this case, the event is the main course. The content that you share in advance, the teasers, is the starter. Everything about the day itself is the main course. But there is also a dessert. So make sure that you remain active on social media even after the event.

For example, Social Media Week Rotterdam once again shared the live streams they created after the event. Why would you only share that valuable content once? You could always share it as part of your content. And you will see a good following with great posts from live events.

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Using Instagram to Announce and Share Events to People Who Matter Most

Posted on By Melody Smith

Businesses are finding sharing Instagram photos a great way to create a buzz about their product. That being the case, professional planners are using Instagram as a channel for announcing a forthcoming event as a means of promoting attendance effectively. Moreover, they also make it a point to make the event activities and the venue very “Instagramable.”

Doing so is quite important since attendees can bring their photos straight to their Instagram account and other social media sites like Facebook, Twitter, Pinterest, Flickr or Tumbler. Announcements and other information about a product launch for one, will have the opportunity to spread and reach more targeted consumers via photos taken using the Instagram app.

Since Instagram posts shared by attendees are in many ways a free promotion, make certain there will be moments during the occasion that attendees will naturally want to share them socially.

What Makes Instagram Different from Other Photo-Sharing Platforms?

Instagram initially arrived in the Internet scene as an app that enables smartphone users to instantly and directly share photos across different social media platforms like Facebook and Twitter, Eventually and globally, the Instagram platform evolved as a popular social media site on its own, because a lot of smartphone users worldwide, found it easier to connect with people who share similar interests. So much so that they are having more followers on Instagram; or as the Dutch people say, “meer volgers op Instagram.”

Instagram-captured photos automatically become part of the feeds that will be circulated to all Instagram user accounts. Those who want to receive news feeds about photos that interests them the most, can simply follow the user-sharer, That way, the most recent posts of followed users and of other subjects that interest them, will appear at the top of their account feeds.

https://youtu.be/Z9RnvkhlOPY

In the same way, accounts being followed will also find their feeds customized according to their preferences and follower relationships.

What Makes an Event Instagram-Ready?

An event and its venue is Instagram-ready if there are a lot to narrate as stories of fun and good time.

Instagram offers as many as 23 filters and photo editing options to improve images captured by the photo-sharing app. Still, photos set in backdrops and with lighting that naturally enhance the appearance of photos will inspire attendees to take as many shots as they can for sharing purposes. Now that Instagram has added the “Stories” feature, Instagram users can also add videos, texts or drawings to make their posts more engaging and highly interesting topics of conversation.

Although the popular choice of color for an Instagram-photo background is millennial pink, don’t overdo it. Since that particular tone of pink rose to popularity four years ago, we suggest for you to try Pantone’s Color for 2020, which is Classic Blue. According to Pantone’s color experts, it was chosen because the hue is said to instill confidence, calm and more importantly, connection.

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